As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks. 

In this section, I will cover some of the most important things you should look after to rank higher on the SERPs (search engine results pages) and attract more clicks to your content.

The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page.

Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. 

If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible

URL is one of the biggest influence on Onpage SEO.

On-page SEO is the work that needs to be done to optimize the display elements right on the website. The purpose is to improve the website's ranking on search engines, help the website increase traffic and have more opportunities to reach potential customers.

If you found this page via Google search, you likely searched Google for [what is seo] or [seo].