copyrightingJuly 28, 2023

Onpage standards are prioritized by Google

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Onpage standards are prioritized by Google

1. Optimizing URLs in Onpage SEO

URL is one of the biggest influence on Onpage SEO.

Remember, optimize Onpage SEO so that the shorter your URL, the higher the ability to get to the top.

Put your focus keyword (highest search volume) in the URL.

So, a good SEO Onpage standard URL needs the following 3 factors:

  • Contains the main SEO keyword (with the highest search volume)
  • Keep it short, but get the whole idea across (top 1 URLs usually have an average of 59 words).
  • Related to the article content

Note: It is recommended to combine many keywords with the same search intent (Search Intent) into the same URL to be able to SEO a series of keywords at the same time.

2. Optimize Title

If the title is well done and attractive enough, in the right focus of the search, they will click on the article. From the perspective of search engines like Google, optimizing the title will help the engine crawl faster and more accurately, thereby understanding the content of the article.

Speaking of here, you probably realize the importance of Title in SEO, right!

In the past, you could put a few keywords in the title and increase your chances of ranking. However, the giant Google has grasped this trick and proceeded to reduce the importance of inserting the correct keyword in the title.

What is onpage seo, Online Services

The title is well made and attractive enough, the right focus of the search will attract users to click

Some notes when optimizing Title:

  • Each Title is separated by | or -
  • Should contain keywords that need SEO Onpage with the 2nd highest search volume (The keyword with the highest search volume will be in the URL)
  • Not exactly the same 100% of keywords already in the URL
    For example, if the URL is dich-vu-seo, the title should not be just "seo service" but should be " professional seo service ".
  • Putting SEO keywords in the top position of Title helps increase CTR rate & rankings.
  • Also should not be the same as Heading 1. You need to put the Title with related keywords and the same keywords.
  • Include as many keywords as possible but be natural.

For example: For the keyword "genuine high-end wristwatches tphcm" you can go to the top keywords "watches, high-end wristwatches, wristwatches tphcm ..."

Note for the homepage:

In case you do SEO Onpage for the homepage (homepage), the homepage needs to:

  1. Brand name in Title.
  2. The title must represent the content of the entire website and clearly support the parent directories.

If your website is about e-commerce and provides air conditioning, washing machine, the title of the homepage must cover all the content you mention so that Google can understand and crawl all the sub-contents faster.

3. Heading 1 trong Onpage SEO

Google is a fan of relevancy. So, when optimizing Onpage SEO with the Heading 1 tag, try to be as diverse, relevant and user-oriented as possible.

  • Contains important relevant SEO keywords (with the 3rd most search volume)
  • Include article content
  • There is only 1 Heading 1 tag only. If you have many Heading 1 tags, it will confuse Google and affect the ranking of the article
  • Must be different from Title and URL and should be a different LSI keyword.

If you haven't heard of LSI? Reference now: What are LSI Keywords ? How to use LSI keywords to increase SEO Traffic

4. Heading 2-3 trong Onpage SEO

In addition to optimizing Heading 1, you need to focus on optimizing Heading 2-3 to help Google better understand the content of your website.

Some notes when optimizing Heading 2-3:

  • Briefly, show the content of the upcoming paragraph you are talking about
  • Implement as many Sub-Headings as possible
  • Heading contains some related keywords or Semantic Keywords. Don't be too stuffed with keywords , make it short and show the content of the paragraph
  • Headings 2-3 strongly affect SEO and 4-6 do not affect much

. TOC (Table of Content – ​​Table of Contents)

TOC design really makes a difference:

  • Good optimization of user experience

When you buy a book, sometimes you don't read the whole book, but look at the table of contents, the first title to quickly find the information you want. TOC plays a role of navigation, helping readers get to the section they are looking for.

  • Google's Hummingbird & Rankbrain Google Algorithm Likes TOC

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