Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.
The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.
It’s one of the essential parts of a successful SEO strategy.
On-Page SEO vs. Off-Page SEO vs. Technical SEO
Most SEO tactics fall into three categories: on-page SEO, off-page SEO, and technical SEO.
All three are crucial to your SEO success. But they’re vastly different.
On-page SEO covers tactics you can control on your website to help search engines rank and understand your content better. Like your site’s content, title tags, keyword usage, URLs, internal links, etc.
Off-page SEO refers to actions taken off your website. Like backlinks and mentions on other sites.
Technical SEO refers to activities that directly impact how search engines index and crawl your site. Like site speed optimization, structured data, and more.
Why Is Off-Page SEO Important?
Think about off-page SEO as building your site’s reputation.
And highly reputable websites tend to rank better because search engines consider them to have more Expertise, Authoritativeness, and Trustworthiness (E-A-T).
One of the best ways to show E-A-T is through off-page SEO factors like backlinks, reviews, and recommendations.
Which means:
Off-page SEO is not only important—it plays a major role in your site’s ability to rank.
5 Off-Page SEO Techniques That Work
Let’s take a look at five different off-page tactics you can use to boost your site’s authority and organic search traffic:
- Link Building
- Content Marketing
- Local SEO (GMB and Citations)
- Reviews
- Events
1. Link Building
Link building refers to getting other websites to link to pages on your own site. In SEO, these links are called backlinks.
The more backlinks from high-authority sites a page has, the more authoritative it may seem to Google. And that can help the page rank higher.
Here are the two key factors you should consider with link building:
Authority
“Authority” is a measurement of a website or webpage’s overall quality. It’s based heavily on how many high-quality backlinks it has.
Which means:
You want links from high-authority websites. They tend to be more valuable and can help you rank higher.
